Moneyzine.co.uk
/Investing/Self-Select ISAs

The Best Self Select ISAs

Do you love the thrill of investing and building your wealth on your own? If the answer is yes — and you’re an experienced investor — Self Select ISAs were made for you.
Dunja Radonic
Author: 
Dunja Radonic
Muze Hasan
Editor: 
Muze Hasan
15 mins
November 8th, 2024
Advertiser Disclosure

Choosing the right investment provider is crucial when it comes to meeting your unique investment demands. With numerous options available, it's essential to explore what the leading vendors have to offer in order to find the best fit for you.

In this guide, we present an overview of the top self-select ISAs that cater to different investment preferences and requirements. By examining their key features, costs, and investment options, you'll gain valuable insights to help you make an informed decision and discover the provider that aligns perfectly with your investment goals. So, let's delve into the details and explore the best self-select ISAs available in the market today.

Always remember that investing involves risk, and you should carefully consider your investment decisions based on your own financial circumstances and objectives.

Top Self-Select ISAs – Our Recommendation

Sort by
Hargreaves Lansdown8.3Visithl.co.uk
Freetrade7.6Visitfreetrade.io

The value of your investments can go down as well as up and you may get back less than you invest.

AJ Bell7.9Visitajbell.co.uk
Trading 2128.4Visittrading212.com

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 83% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

Best Self-Select ISA Providers Reviewed

Different investment demands call for various investment providers. Look at what the leading vendors have to offer, and you might just uncover the best one.

Best self-select ISAs at a glance
  • Best for large portfolios – Interactive Investor

  • Best low-cost SIPP provider – Freetrade

  • Best traditional, premium ISA – Hargreaves Lansdown

  • Best all-around DIY ISA – AJ Bell

  • Best Commission-Free DIY ISA – Trading 212

1. Interactive Investor – Best Flat-Fee Provider for Large Portfolios

Platform Fees

Investor Essentials – £4.99/month, Investor – £9.99/month, Super Investor – £19.99/month

Dealing Fees

£5.99 for UK shares, £19.99 for foreign shares

Investment options

Stocks, bonds, gilts, ETFs, investment funds

Interest on uninvested cash

Between 2.27% and 1.26% AER

Minimum investment

£25

Flexible

No

Regulation

FCA

Interactive Investor is the second-biggest investment platform in the UK, providing tools and a wide range of investment options for experienced large investors.

With the largest choice of investment options in the UK and a price model best suited for large investors, Interactive Investor offers a self-select ISA that’s perfect for experienced investors with more money to spare.

It provides a variety of tools that allow you to research investments, monitor their performance, and practise investing.

Pros
  • Virtual Portfolio tool
  • Interest on uninvested cash
  • Largest Investment Choice
  • The flat fee is extremely affordable for large investors
  • No trading fees for regular investing
  • Minimum investment low
Cons
  • Not suitable for smaller investment pots
  • High dealing fees on international shares
  • UI might not be for everyone
  • More expensive overall compared to most other providers
Interactive Investor7.6Visitii.co.uk

2. Freetrade– Best Low-Cost SIPP Provider

Platform Fees

Standard Plan – £5.99/month, Plus Plan –£11.99/month

Dealing Fees

£0

Investment options

Stocks, ETFs, Reits

Interest on uninvested cash

Between 1% and 3%

Minimum investment

£2

Flexible

No

Regulation

FCA

Freetrade is a challenger trading platform with a zero-commission policy. It’s similar to Trading 212 when it comes to pricing, however, it offers a SIPP along with Plus Plan which is an advantage for some users.

The platform offers over 6,000 stocks, exchange-traded funds, investment trusts, REITs, SPACs, and fractional shares.

Freetrade is a great low-cost app, but it also offers interest on smaller amounts depending on the plan, which is rare for zero-commission apps. On the other hand, Trading 212 doesn’t offer interest on uninvested cash.

Pros
  • Very low cost
  • Automated order types
  • Advanced stock fundamentals
  • Great app design
  • User forum
Cons
  • No cryptocurrency trading
  • Desktop app only accessible to Plus Plan for now
  • Plus Plan users have Customer Support priority (although it’s fast for everyone)
  • Not as much research material
Freetrade7.6Visitfreetrade.io

The value of your investments can go down as well as up and you may get back less than you invest.

3. Hargreaves Lansdown – Best Traditional, Premium ISA

Platform Fees

Between 0.45% and 10% for funds, 0.45% for shares (capped at £45 per year)

Dealing Fees

Between £11.95 and £5.95 based on the number of deals

Investment options

Ready-made investments, over 3,000 fund,UK and global shares, investment trusts, bonds, ETFs

Interest on uninvested cash

Between 1.26% and 2.27% AER

Minimum investment

£100

Flexible

No

Regulation

FCA

Hargreaves Lansdown is the largest investment platform in the UK for private investors and an FTSE 100 company.

Hargreaves Lansdown is the best platform for DIY investors who want premium service including great customer support and financial advice.

One of its plus sides is its competitive interest rate for uninvested cash ranging from 26% on values of your balance below £10,000 to 2.27% AER on values above £100,000.

To sum up, the experience and reputation on the market lift this ISA provider above its competition for those willing to pay more. However, if you don't have the need for premium service, you can find more affordable options elsewhere on this list.

Pros
  • Personalised financial advice
  • Excellent investment choice
  • Great customer support
  • Great reputation
  • Exhaustive research offering
Cons
  • No demo account available
  • Expensive for industry standards
  • Not the best for smaller pots due to 0.45% platform fees
Hargreaves Lansdown8.3Visithl.co.uk

4. AJ Bell – Best All-Around DIY ISA

Platform Fees

0.25% for shares (capped at £3.50 per month), between 0.25% and 0% for funds.

Dealing Fees

£9.95 for shares, ETFs, gilts, and corporate bonds, £1.50 for funds

Minimum investment

£500

Investment options

Stocks, ETFs, gilts, bonds, investment funds

Interest on uninvested cash

Between 1.15% and 1.65% AER

Flexible

No

Regulation

FCA

What makes AJ Bell an amazing self-select ISA provider? Its low-cost structure which makes it suitable for a whole spectrum of portfolio sizes, along with a wide product range.

In addition to this, it provides a wide range of investment options: investment trusts, OEICs, shares, bonds, and funds. You can also buy AJ Bell funds as a part of your ISA.

AJ Bell clients can create a portfolio from scratch or customise one of its existing ready-made portfolios, making it a bit more suitable for beginners than Trading 212.

Moreover, you earn interest on uninvested cash, which is always good news. It works better for regular investors than people who want to contribute from time to time, as the minimum single payment is a hefty £500.

Pros
  • Interest on uninvested cash
  • 0.25% or Maximum £3.50 per month on shares
  • Wide range of investment options
  • Customizable ready-made portfolios AND completely DIY ISAs
  • Among the more affordable providers
Cons
  • High minimum lump sum payment of £500
  • Fund dealing fee is £1.50
  • Not flexible
  • No 24/7 support
  • No practice account
AJ Bell7.9Visitajbell.co.uk
Phone, Live Chat, Email
Android, iOS
2FA, Biometrics

5. Trading 212 – Best Commission-Free DIY ISA

Platform Fees

No fees

Dealing Fees

No fees

Minimum Investment

£1

Investment options

Stocks & ETFs

Interest on uninvested cash

No

Flexible

No

Regulation

FCA

Trading 212 is the closest option when you are searching for a free trading platform. Thanks to its fee-free UK trading model and a low 0.15% fee on foreign transactions. Its DIY ISA is simply the most affordable solution on the market.

Moreover, its Pie approach to portfolio building allows you to copy a Pie Recipe and use it to build your own. However, it’s truly DIY as it doesn’t have ready-made portfolios.

The downside to a Trading 212 ISA is that you cannot invest in mutual funds, index funds or bonds, which are highly useful and are a less risky way of diversifying your portfolio.

Finally, with no ready-made portfolios or financial advisors to guide you, Trading 212 is best for experienced investors looking for a low-cost platform. If you want to test your skills, see its demo account with a virtual £50,000.

Pros
  • Commission-free
  • Low minimum deposit
  • Demo account
  • Easy to use and set up
  • Cheap foreign transactions
  • 24/7 Highly-rated customer support
Cons
  • You cannot invest in mutual funds, index, and bonds
  • High-risk, no advisors, no ready-made portfolios
  • Not flexible
Trading 2128.4Visittrading212.com

CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 83% of retail investor accounts lose money when trading CFDs with this provider. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money.

How We Rate & Review The Best Self Select ISAs

We chose the best self-select ISA providers based on several factors:

  • Regulation: All the names on this list are FCA regulated and offer FSCS protection on amounts up to £85,000.

Charges: We made sure to include the most affordable options. However, the best option for you will depend on what you invest in, how frequently you trade, and the size of your portfolios.

  • Investment choice: We included the providers with the widest range of investment products such as bonds, trusts, shares, etc.

  • Customer support: All Self-select ISA providers on our list provide great customer support.

What is a Self-Select ISA?

A self-select ISA (individual savings account) is a type of Stocks and Shares ISA (or Investment) account that lets you choose the investment products yourself instead of the provider.

What Are the Rules for Self-Select ISA?

Let’s go over the rules that govern self-select (and all other) Stocks and Shares ISAs:

  • Your ISA allowance is £20,000 a year for all your ISAs together.

  • Your self-select ISA allowance is measured by your contributions and not the total value of your investments, so their rising or declining value won’t affect your allowance.

  • You are not required to lock your assets for a certain time period. You can access and sell them at any time.

  • You can reinvest cash from one ISA into another ISA, only if you have unused ISA allowance to that amount.

  • ISA dividends and interest are free from tax and needn’t be included in your Self Assessment tax return.

  • Dividends within an ISA won’t impact your dividend allowance.

  • Profit from selling investments in your Self-Select ISA is free of Capital Gains Tax.

What is an expert-managed ISA?

An expert-managed ISA is an investing ISA where you can simply put in your money and let experts do the investing for you.

These also come with different ready-made portfolios, from fixed portfolios which are passive (almost no involvement needed) to funds that are actively managed for you. In simple terms, it is a hassle-free investing option.

What Are Your Alternatives?

If you don't think a self-select ISA is the best choice for you, you might want to look at other investment options. Here’s a brief overview of the alternatives:

  • Stocks and Shares Lifetime ISA: It is best for people who want to save for a first home or additional pension income. It’s also a tax-wrapper account where the government provides a 25% bonus upon saving £4,000 per year. However, it can only be opened by people between 18 and 40 years of age.

  • SIPP: A SIPP (self-invested personal pension) is a tax-efficient way to save for retirement, ideal for experienced DIY investors. If you want to save for your primary pension income through investments, this is a great choice.

  • Junior ISA: If you want to invest to build savings that your child can access once they turn 18, a JISA is a right choice for you. It allows you to invest up to £9,000 per year (per child).

What Can You Invest in with an ISA?

Building a balanced, diversified portfolio is the best way to keep your investments safe. With a Stocks and Shares ISA, you can invest in a range of investment products:

  • Stocks: Stocks represent ownership in a company, expressed through shares.

  • Mutual funds: Mutual funds are a type of group investment in stocks, bonds and other assets, managed by a professional fund manager. It lets you take part in high-profile portfolios which might have been inaccessible to you as an individual investor.

  • ETFs: ETFs are similar to mutual funds, but they can be bought or sold on a stock exchange.

  • Index funds: An index fund is a type of mutual fund which mirrors a stock market index. For example, an FTSE 100 index fund can consist of all FTSE 100 companies’ shares.

  • Bonds: Bonds are a debt security, and they could belong to a government or corporate institution. The borrower needs to repay you the money after a certain amount of time.

Here’s how these investment products compare for different levels of risk exposure, average returns, and key features:

Investment product

Risk Exposure

Average Returns

Key Features

Stocks

High

8-10%

Dividend income, capital gains

Mutual funds

Medium to high

4-10%

Diversification, professional management

Index funds

Low to medium

4-10%

Low fees, diversification

Bonds

Low to medium

1-5%

Fixed income, lower risk than stocks

ETFs

Medium to high

4-10%

Low fees, diversification

Staying Safe While Using Self-Select ISAs

Self-select ISAs are a subtype of ISAs, regulated by the government and regulated by the Financial Conduct Authority (FCA). Essentially, all ISAs are considered safe and tax-efficient ways to save and invest.

For example: if a provider runs into financial trouble but is covered by the Financial Services Compensation Scheme, you can receive up to £85,000 of your money back.

There is a certain amount of risk involved with all forms of investing. Your investments could lose money, which would leave you with less than you started with.

It's best to examine your alternatives with a licensed financial advisor before you begin investing.

Self-Select ISAs – A Recap

Self-select ISAs are only suitable for seasoned investors since they come with greater risks and are time-consuming. However, if you are experienced and comfortable with risk, one of these platforms might be perfect for you. Let’s take one more look at the best self-select ISAs:

Provider

Trading 212

AJ Bell

Interactive Investor

Freetrade

Hargreaves Lansdown

Costs

Platform fee: No fees, Dealing Fees: No fees, FX fee 0.15%

Platform fee: 0.25% (capped at £3.50 per month) on shares, Dealing Fees: Varies

Platform fee: Varies, Dealing Fees: Varies

Platform fee: Varies, Dealing Fees: £0

Platform fee: Varies, Dealing Fees: Varies

Minimum investment

£1

£25/month or £500 single payment

£25

£2

£25/month or £100 single payment

Investment options

12,000+ global Stocks & ETFs

More than 2,000 funds, UK and international shares, investment trusts, ETFs, bonds and gilts

Over 40,000 UK & global investment options, ETFs, Investment trusts, bonds and gilts, IPOs, and over 3,000 funds

Over 6,000 stocks, ETFs, investment trusts. REITs, and SPACs

Ready-made investments, over 3,000 investment funds,UK and global shares, investment trusts, bonds, ETFs

FAQ

Who is eligible for a stocks and shares ISA?
Can you take money out of an investment ISA?
What are the benefits of a DIY portfolio?
How long should I keep my money invested in a Stocks and Shares ISA?
Are cash ISAs safer than stocks and shares?

Related Content

  • Best Business Credit Cards for Startups in the UK
    Credit helps UK startups manage their costs and scale. Business credit cards can be a great option if you own a promising startup. Your startup can access low-interest-rate business credit cards even without a credit history.
    November 6th, 2024
  • Best Business Credit Cards in the UK
    A business credit card could help your business with a variety of goals. Whether you want to borrow flexibly, issue employee cards, track expenses, or earn rewards—a business credit card could be just what you need.
    November 11th, 2024
  • Best Dollar Account for UK Residents
    There are many reasons you could benefit from having a USD account. Do you have family in the US? Or spend a lot of time there? Or do business with American people or organisations?
    November 8th, 2024
  • Best Multi-Currency Accounts UK: Top Personal & Business Accounts
    Ever found yourself out of pocket because of high currency conversion fees or volatile exchange rates? If this happens to you, then you could benefit from a UK multi-currency account.
    November 6th, 2024
  • Wise and Revolut have come to be dominant forces in the money transfer space thanks to slick apps and lower fees than high street banks. Now, Zing is aiming to challenge that dominance. It combines the smooth mobile experience and fee structure of a fintech with the experience and expertise of the HSBC Group.
    November 6th, 2024

Contributors

Dunja Radonic
Dunja is an English Literature graduate with years of experience as a writer and translator within the financial sector. She loves diving into as many reports and numbers —especially about topics like personal finance that still need some translating to the public. When she's not working, you'll find her running wild with her pack of dogs, playing board games, or bingeing on pop science videos.
Muze Hasan
Muze Hasan is a technical writer with deep experience writing for the Finance industry for topics including but not limited to stocks, cryptocurrency, mergers, acquisitions, valuation, and insurance. He is also a subject matter expert on Blockchain technology and has designed a plethora of web 3.0 whitepapers and pitch decks. On weekends, you can find him riding his Harley Davidson on the Himalayan mountain range.
Moneyzine.co.uk 2024. All Rights Reserved.